Barry S. Volpert,
Co-Founder and Chief Executive Officer, Crestview Partners
This comprehensive and insightful book offers essential information that will help readers navigate the complex, important, and often exhausting capital formation process.
Kim Lew,
President and Chief Executive Officer of the Columbia Investment Management Company
Successful manager selection is one of the critical components to long-term outperformance for institutional investors. However, before an institution can even assess a manager, it has to get into the funnel to be screened. Marketing Alternatives Investments offers a clear road map to managers and marketers that will help them gain access to discriminant sources of capital that look for the early signs of partnership and alignment that comes with an investor-centric approach.
Prof. Josh Lerner,
Jacob H. Schiff Professor, Harvard Business School
The market for raising private capital funds is opaque and frequently mysterious. This book seeks to clearly explain the nature of the key parties and institutional features of this market, and should be very valuable to potential fund managers.
Dick Cashin,
Founder and President, One Equity Partners
I started out thinking all you needed was a good use of funds to have a good source of funds. This practitioner’s guide is a readable roadmap to an increasingly complex and rapidly changing market.
Frida Einarson,
Partner and Head of Investor Relations, Verdane
Fundraising is one of the most crucial processes in alternative assets—and this book provides the frameworks to make it highly actionable, even for those with no prior fundraising experience. For experienced marketers, it provides fresh and insightful perspectives on an ever-evolving field.
Daphne Dufresne,
Managing Partner, GenNx360
Marketing Alternative Investments takes a holistic and practical approach to fundraising. The book provides a very comprehensive guide to a challenging aspect of fund management and real-life tactical solutions—making it a must read for both fund managers and fundraisers.
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Sumit Pande,
former Head of Technology, Media & Telecom Investments, Qatar Investment Authority Advisory, USA
This book demystifies the arcane world of marketing to an immense but very nuanced pool of capital. Investors in alternatives are becoming ever more sophisticated, and selective about the managers they back going forward, especially with the steep and broad-based market selloff in the last 12 months. A must-read for not just first-time funds but also fund marketers with large IR teams who may need a refresher on latest trends in their customer base and sources of capital they may have overlooked.
Gaurav Dalmia,
Chairman, Dalmia Group Holdings
Alternative investments, strictly speaking, are no longer “alternative.” They are now mainstream. Two countercurrents are at play here. On the one hand, the industry is consolidating. On the other hand, new superstar managers are emerging. And investors are getting more demanding. If you have ambitions in this area, this book is a good guide on how to navigate fundraising.
Martin Brand,
Head of North America Private Equity and Global Co-Head of Technology Investing, Blackstone
Insightful, practical, and comprehensive. This thorough guide is an essential read for anyone looking to learn the state of the art in fundraising for alternative investments today.
Sundip Murthy,
Partner, Norwest Equity Partners
Alternative asset fundraising has evolved considerably in the last few decades, and this book is a well-written guide that explores the latest thinking. A valuable read for both experienced practitioners and fledgling marketers alike, whether while raising new money or better comprehending an important part of the fund life cycle.
Ray Whiteman,
Co-Founder and Managing Partner, Stellex Capital Management
Having been in private equity for over 25 years, this is one of the rare books that gives some clarity to the opaque world of fund raising. Anyone thinking about raising capital should read it—be it the investment professional who is looking to start a firm or the marketing person charged with fundraising. The field is getting more crowded, and going to market as smart as possible and with a plan can mean the difference in a successful fundraise or not.
Laila Worrell,
CEO, Harvard Business Publishing, private equity senior advisor and former portfolio company CEO
This practical guide offers invaluable advice in one of the most important aspects of fund success—earning investor confidence and building trust though effective communication and partnership. It’s a unique and essential reference for anyone working in private equity and alternative investments.
Marwin S. Rosen,
shareholder, Greenberg Traurig, LLP
With unprecedented numbers of managers coming to market for re-ups as well as new managers competing for capital from the same investors, Marketing Alternative Investments is a timely and relevant book for any manager, large or small, looking to succeed in an overcrowded marketplace.
Michael Oshiro,
CEO, CapLink Securities
Marketing Alternatives Investments provides a detailed guide for private equity, venture capital, and hedge fund managers, marketers, and placement agents to successfully navigate the challenges and nuances of fundraising.
Craig Buffkin,
Managing Partner, Buffkin/Baker
(former Global Chairman, Panorama Search)
Talent is at the core of any successful fund enterprise. That applies to a fund’s investment team, their portfolio companies, and also to the operations and fundraising functions of an alternatives firm. Marketing Alternative Investments is an authoritative guide for alternative investment funds, especially
as they address their senior talent requirements. The book discusses the process of fund marketing and ways to develop highly sought-after marketing talent. Highly recommended!
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